Fourth Down

• Fact: Humans can remember smells more easily than they can remember visual or auditory stimuli. This is because scent is not processed through the Hippocampus, the part of the brain which encodes memory; it takes a sort of “shortcut” into stored memory.
• Opinion: I think I have more lunch dates than I have lunches remaining.
• Song: “Grammy Family”, by Kanye West feat. John Legend and Consequence, on “DJ Khaled Presents… Listennn”. As someone who thought this summer’s “Holla at Me” was a turd, I wasn’t expecting much from DJ Khaled’s mixtapeish album, but after listening to the beat on this track, I was pleasantly surprised. Granted, Consequence’s verse is only so-so, but Kanye is in top form, poking fun at his ego by rapping “even I hate us”. Unfortunately, John Legend’s contribution is pretty much him wailing now and then. Still, definitely download this song.
• Link: If you like a little servitude before supper, you might enjoy this cluckin’ awesome piece of viral advertising. Before they sold four dollar Xbox 360 games, Burger King made a website to advertise their new chicken sandwhich where you could send commands to a man in a chicken suit (try “dance”, “trash room”, “break tv”, etc.) . A little disturbing, but then again, these are the people who built that creepy King character.